The hotel loyalty landscape is dynamic, with brands constantly innovating to attract and retain travelers. From airline rewards to hotel perks, the industry is in continuous evolution. The 2026 TPG Awards highlight the programs and properties that stood out this past year, with a new focus on everyday rewards alongside traditional travel benefits.
Hotel Elite Status: Hyatt Remains on Top
World of Hyatt Globalist status continues to dominate the industry for its unmatched benefits. Confirmed upgrades, free breakfast for families, guaranteed late checkouts, and personalized concierge service make it the clear leader. As TPG points expert Katie Genter noted, “The benefits are unmatched… issues during a stay are quickly solved.”
The award was determined through a data-driven methodology, weighting return on spending (30%) and benefit value (70%) to ensure an objective ranking. Hyatt’s consistent performance underscores the importance of tangible perks in driving loyalty.
Best Hotel Loyalty Program: Marriott Bonvoy’s Reach and Value
Marriott Bonvoy takes the title of Best Hotel Loyalty Program for the second year running. The program’s success stems from its massive global footprint—over 9,000 properties across 30 brands—and a relatively accessible path to elite status, boosted by its cobranded credit cards.
Despite some devaluations in 2025, benefits like the fifth-night-free perk and numerous transfer partners keep members engaged. The evaluation considered program footprint (25%), earning potential (25%), redemption value (25%), and elite status attainability (25%). This combination proves that scale and consistent value drive loyalty.
Standout Properties: Luxury, Nature, and Revivals
The awards also recognized exceptional individual hotels:
- W Punta Cana, Adult All-Inclusive: The first W-branded all-inclusive redefines the segment with elevated experiences, wellness activities, and a vibrant atmosphere.
- Waldorf Astoria New York: After a years-long renovation, the iconic hotel returns with restored grandeur and updated luxury, blending history with modern amenities.
- Under Canvas Columbia River Gorge: The glamping resort exemplifies the growing trend of nature-focused luxury, offering upscale outdoor experiences with minimal distractions and maximum immersion.
The Rise of Everyday Rewards: Bilt Leads the Way
A new category, Best Everyday Rewards Program, was awarded to Bilt Rewards. This program is unique in its ability to earn points on everyday expenses like rent and prescriptions, even without a credit card. Bilt’s expansion into online shopping and ridesharing partnerships demonstrates a commitment to integrating rewards into daily life.
The hotel industry is evolving, with programs like Bilt showing that loyalty extends beyond travel. The TPG Awards recognize excellence in both traditional and emerging areas of the rewards landscape.
The 2026 TPG Awards underscore that travelers prioritize tangible benefits, accessible programs, and innovative experiences. As loyalty programs continue to adapt, brands that deliver value across travel and daily life will lead the way.
